How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if […]

What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand […]

How to (and Why) Make a Social Media Marketing Plan

As you struggle with all the ins and outs of posting to all the different social media platforms , you may have figured out that actually sitting down and making a plan might be a good idea. Actually, it’s a GREAT idea! It really is very simple. Everything you do with social networks should be […]

What to Post to Social Media as a Business

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many business owners wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is […]