The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider. Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more social environment where LinkedIn may be more business and professional. Pinterest maybe more discovery and sharing ideas where Twitter is all about having a voice. Instagram is all about images and sharing stories and YouTube is just video content.
Let me start by answering the simple question of what are the best times to post to social media, and then I would like to make you think a little about which social media platforms suit you best and why you are posting to social media.
Best Times to Post to Social Media
There is a lot of extensive research available across multiple platforms. However, the consensus is pretty much the same.
Facebook – The best time to post on Facebook is Wednesday-Friday, 1–4 pm and Saturday & Sunday, around noon.
Twitter – The best time to post on Twitter is Monday-Friday, 12–3 pm with a peak time at 5 pm.
Pinterest – The best time to post to Pinterest is Saturdays and late in the evening.
LinkedIn – The best time to post to LinkedIn is Tuesday-Thursday from 5–6 pm.
Google+ – The best time to post to Google+ is Monday-Friday, 9-11am.
Instagram – The best time to post to Instagram is Monday-Friday most any time.
YouTube – The best time to post to YouTube is Monday-Wednesday 2-4pm, Thursday & Friday, 12-3pm and Saturday & Sunday 9-11am.
These times shouldn’t really surprise you. Social media is meant to be social. When you look at each platform and the demographics they serve, you might understand why the best times to post are configured accordingly. Some are Monday-Friday and some are best on the weekends. It’s interesting that many are in the afternoon.
Remember, the reason you are posting to social media is for people to see the value in your content and want more information or be able to make a purchase. There might be an advantage in NOT competing with everyone else. Some times there is so much traffic and so many ads on a social media feed that people will scroll past great content simply because there is too much information available all at one time. Think through what might work best for your content to be seen and to encourage engagement. Even though these are the best times to post, there might be reason for you to engage with viewers other than these best times as well.
CoSchdule.com recently updated a long post with more information on this subject: https://coschedule.com/blog/best-times-to-post-on-social-media/
I think a better question might be:
Which Social Media Platforms Should I Post To?
Which social media platforms you choose to participate on will determine your content. It is a good study to know the reach of each social media environment and choose to be active on a few that suit your needs the best. Then, broaden your reach as you have time.
Here is what each platform is generally used for and who uses it the most:
Facebook – Family & Friend and Group interaction. Men/Women-about 10% more women, all age groups with the older crowd (50+) gaining ground all the time.
Twitter – Everyone has a voice! Easy conversations. Men/Women-equal, mostly 18-30 year of age, although 30-50 is gaining.
Pinterest – Discover recipes, home ideas, style inspiration and other ideas to try, Men/Women-about 30% more women, mostly 18-50 years of age.
LinkedIn – Business Professional, Entrepreneur, College grad, higher income earners, Men/Women-equal, 18-50 years of age.
Google+ – Personal and Group interaction. A google account is necessary to own a Google Business listing, it also delivers access to Google+ and YouTube environments. Men/Women- about 50% more men, mostly 18-50 years of age.
Instagram – Personal interaction, images, video content. Men/Women-about 10% more women, mostly 18-30 year of age.
YouTube – Video content. Men/Women–equal, 25-50 years of age.
Facebook is by far the most popular with about 80% of online users having a Facebook presence and then there is the rest mentioned above. These other social media platforms have about 25% to 30% of online users. So, plan your marketing accordingly.
If you need more facts, try this article by Pew Research Center: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
For Google+ statistics, you might read this article: http://www.statisticbrain.com/google-plus-demographics-statistics/
This article was interesting to read about YouTubers: https://fortunelords.com/youtube-statistics/
The real question isn’t should I be on social media as a business owner? The question is which ones and how often! Facts, figures, research, and analytics are all an important part of any business decision, but nothing tells you more about your business that what YOU all ready know. Do your research and find out the information you need to make an informed decision about posting in social media. Choose which social media platforms suits your business needs the best, and then give it a try!
In the next few weeks, we’ll talk about what to post social media, how to post to social media, and what measurements to consider to know if you are being successful. Have more questions? Give us a call or schedule a FREE consultation.