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Email Marketing Made Simple

Direct marketing through e-mail is still the best marketing. Think about it. How many spam or junk emails do you receive each day? The truth is, it works, or they would stop. Here’s a fun fact: there are 3x more email accounts than Facebook accounts and 6x more than Twitter. Plus, most anything you do […]

Make Your Website Work for You (Automate Processes)

Many businesses build a website simply as a tool to publish information on the internet. It is a must for businesses today to gain visibility and brand recognition. However, a website is much more than an advertising tool. Making your website work for you, I mean actually doing some of the work for your business, is […]

What is SSL? Do I Need An SSL On My Website?

Coming to a website near you! Secure Safety SSL (Secure Sockets Layer) is the standard security technology used to establish an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and web browsers remains private. Most websites which take credit card payments or ask […]

What is Evergreen Content?

In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) […]

5 Simple Steps to Get Started with Web Design

When it comes to web design, many business owners want to design the website on their own or Do-It-Yourself. In place of competing with them, we want to help them design the best website possible. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details […]

What is Outbound Marketing?

Outbound Marketing is a more traditional approach to marketing. Most of the time when people talk about marketing, they are referring to outbound marketing where a company initiates the conversation and broadcasts their message. If you are looking to spread the word quickly about a new product or service, outbound marketing can achieve this very […]

What is Inbound Marketing?

Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating interest rather than showing a product. Inbound Marketing targets potential customers as well as loyal fans. It provides valuable information to consumers who are actively searching for a product to meet their need.  I don’t […]

Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing and Outbound Marketing are in great discussion these days as new entrepreneurs have entered the marketplace. Over the last decade or so, Inbound Marketing has been deemed the new way to market. Out with the old Outbound Marketing approach that doesn’t work. Or does it? To know which is best for your business, […]

How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if […]

What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand […]