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How to Survive Christmas in a Small Business

Christmas is an amazing, wonderful, crazy, stressful time of the year, especially you run your own business. Many entrepreneurs have a hard time surviving the Holiday rush or slow down.  It’s not too late to make a plan and keep your head in the game this Holiday Season.  Here’s some helpful advice to survive and […]

How to Help Viewers Understand Your Message – Basic Principles of Design

Whether designing a website or marketing graphic or special event flyer, the art of creating a visual representation of your message can be rather tricky for some.  Designing visual art to communicate your message is simple when you follow these basic principles of design. I’m always researching and learning more about actual design techniques. Looking […]

Competition in Business Makes You Better!

Competition is not a bad thing, in fact, it’s great.  Many of us thrive on it and may not even realize it.  We love sports, music, talent, reality TV shows. Those are all competitions. So, why when it comes to starting a business or trying something new in marketing, are we afraid of competition? Why do […]

Referral Marketing Made Simple

Are referrals to your business a necessary part of your business plan? Is repeat business a key to your success? Referral marketing is a personable method of promoting products or services to new customers through referrals, usually by word of mouth or social media. Many times these referrals are spontaneous but businesses can influence their […]

What is a sales funnel? How can it help my business?

Sales funnels work much like a real funnel works.  The top is bigger and can hold a lot of substance which filters down into a place where it is needed and used.  In sales, something similar occurs. Consider your website or Facebook page has lots of visitors who come and look around.  This is the […]

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Email Marketing Made Simple

Direct marketing through e-mail is still the best marketing. Think about it. How many spam or junk emails do you receive each day? The truth is, it works, or they would stop. Here’s a fun fact: there are 3x more email accounts than Facebook accounts and 6x more than Twitter. Plus, most anything you do […]

Make Your Website Work for You (Automate Processes)

Many businesses build a website simply as a tool to publish information on the internet. It is a must for businesses today to gain visibility and brand recognition. However, a website is much more than an advertising tool. Making your website work for you, I mean actually doing some of the work for your business, is […]

What is SSL? Do I Need An SSL On My Website?

Coming to a website near you! Secure Safety SSL (Secure Sockets Layer) is the standard security technology used to establish an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and web browsers remains private. Most websites which take credit card payments or ask […]

What is Evergreen Content?

In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) […]

5 Simple Steps to Get Started with Web Design

When it comes to web design, many business owners want to design the website on their own or Do-It-Yourself. In place of competing with them, we want to help them design the best website possible. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details […]