How to (and Why) Make a Social Media Marketing Plan

As you struggle with all the ins and outs of posting to all the different social media platforms , you may have figured out that actually sitting down and making a plan might be a good idea. Actually, it’s a GREAT idea! It really is very simple. Everything you do with social networks should be […]

What to Post to Social Media as a Business

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many business owners wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is […]

When are The Best Times to Post on Social Media?

The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider.  Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more social environment where LinkedIn may be more business and professional. Pinterest maybe more discovery and sharing […]

Link Building and SEO

Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link […]

SEO Keywords – How to Use Keywords to Market Effectively

SEO (search engine optimization) and keywords go hand in hand. You can’t have one without the other. It’s the keywords in your web content that search engines use to help people find your site. A website is considered well optimized when it speaks the same language as the traffic it is trying to find. In […]

Simple Ways For Small Businesses To Embrace Internet Marketing Trends

Business owners often have many responsibilities and find it hard to make time for digital content.  Their expertise is in knowing their business and may feel they just don’t have the expertise or the resources to allocate to digital innovations.  However, in today’s market, it is nearly impossible to hide under a bush and survive.  Or in […]

Networking – Partnering With Others

What does networking have to do with a website, SEO, or marketing? Well, if you think outside the box a little you may begin to understand. You are in business because you offer something different, better or unique.  Other businesses are not your competition.   Joining forces with other businesses is a way to sell more […]

I Need a Website, Now What?

The first question a web designer will ask is what do you want your website to accomplish. What is the purpose of your website? Other concerns will be why will people come to your site? What are they expecting to find? How to make it easy for them to find it? The answers to these […]

How Much Does A Website Cost? Is It Worth It?

Many business owners see the value of having a website but aren’t sure the cost is worth it. The trick is to find the most cost effective way to ensure your business has a solid presence in the Internet Marketing arena. There are many ways to accomplish this goal without breaking the bank. Knowing the […]

4 Tips on How to Protect Your Business Reputation Online

As a business owner, your biggest responsibility is to make sure that all operations run smoothly and you limit risks. Many business owners turn over their online reputation to other individuals or companies but it is important to understand the benefits of “owning your business” online. Many of the same practices you put in place […]