What is Evergreen Content?

In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) […]

5 Simple Steps to Get Started with Web Design

When it comes to web design, many business owners want to design the website on their own or Do-It-Yourself. In place of competing with them, we want to help them design the best website possible. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details […]

Link Building and SEO

Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link […]

SEO Keywords – How to Use Keywords to Market Effectively

SEO (search engine optimization) and keywords go hand in hand. You can’t have one without the other. It’s the keywords in your web content that search engines use to help people find your site. A website is considered well optimized when it speaks the same language as the traffic it is trying to find. In […]

Is It Really That Important To Optimize My Web Site For Search Engines?

If you want to use your website to grow your business then it is extremely important to make sure your website is properly optimized. More than 80% of all Internet users use some type of browser search to find what they need online. You want them to find you, right? Search engine optimization is “the […]

How Much Does A Website Cost? Is It Worth It?

Many business owners see the value of having a website but aren’t sure the cost is worth it. The trick is to find the most cost effective way to ensure your business has a solid presence in the Internet Marketing arena. There are many ways to accomplish this goal without breaking the bank. Knowing the […]

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What are keywords and why do I need them for my website?

Simply put, keywords are the words and phrases that people type into their browser search bar to find information on the Web. Keywords are how the search engines know what you’re all about and who they should send to your website. There really is a science (algorithm) behind what comes up when users search. Understanding […]

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5 Quick Website Design Tips

When it comes to web design, there are plenty of DIYers today. Many want to maintain control of their Internet presence. In place of competing with them, we want to help them be better. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many […]

Search Engine Optimization . . . Myth Busters!

Is SEO really needed today?  Can’t I just optimize my site and leave it?  Isn’t SEO just some kind of marketing tool to get me to spend money?  Does it really matter? These are all good questions.  But the myth that search engine optimization is dead is just that – a myth! It is the […]