What is Outbound Marketing?

Outbound Marketing is a more traditional approach to marketing. Most of the time when people talk about marketing, they are referring to outbound marketing where a company initiates the conversation and broadcasts their message. If you are looking to spread the word quickly about a new product or service, outbound marketing can achieve this very […]

What is Inbound Marketing?

Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating interest rather than showing a product. Inbound Marketing targets potential customers as well as loyal fans. It provides valuable information to consumers who are actively searching for a product to meet their need.  I don’t […]

How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if […]

What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand […]

How to (and Why) Make a Social Media Marketing Plan

As you struggle with all the ins and outs of posting to all the different social media platforms , you may have figured out that actually sitting down and making a plan might be a good idea. Actually, it’s a GREAT idea! It really is very simple. Everything you do with social networks should be […]

What to Post to Social Media as a Business

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many business owners wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is […]

When are The Best Times to Post on Social Media?

The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider.  Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more social environment where LinkedIn may be more business and professional. Pinterest maybe more discovery and sharing […]

How to Protect Your Online Reputation

The Internet is loaded with information. When we want to know the answer to a question, we simply Google it or ask Siri. We assume that what we find is true and, for the most part, it is. But, what if this information isn’t true or helpful to our business? You need to know how […]

Social Media Tips

Social Media includes Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and many others.  People often ask how often they should post.  It’s really up to your market.  It is hard to know exactly how many, but it should be a number you are comfortable with and that your viewers won’t feel like you are bombarding them. […]