Competition in Business Makes You Better!

Competition is not a bad thing, in fact, it’s great.  Many of us thrive on it and may not even realize it.  We love sports, music, talent, reality TV shows. Those are all competitions. So, why when it comes to starting a business or trying something new in marketing, are we afraid of competition? Why do […]

Referral Marketing Made Simple

Are referrals to your business a necessary part of your business plan? Is repeat business a key to your success? Referral marketing is a personable method of promoting products or services to new customers through referrals, usually by word of mouth or social media. Many times these referrals are spontaneous but businesses can influence their […]

What is a sales funnel? How can it help my business?

Sales funnels work much like a real funnel works.  The top is bigger and can hold a lot of substance which filters down into a place where it is needed and used.  In sales, something similar occurs. Consider your website or Facebook page has lots of visitors who come and look around.  This is the […]

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Email Marketing Made Simple

Direct marketing through e-mail is still the best marketing. Think about it. How many spam or junk emails do you receive each day? The truth is, it works, or they would stop. Here’s a fun fact: there are 3x more email accounts than Facebook accounts and 6x more than Twitter. Plus, most anything you do […]

Make Your Website Work for You (Automate Processes)

Many businesses build a website simply as a tool to publish information on the internet. It is a must for businesses today to gain visibility and brand recognition. However, a website is much more than an advertising tool. Making your website work for you, I mean actually doing some of the work for your business, is […]

What is Evergreen Content?

In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) […]

What is Outbound Marketing?

Outbound Marketing is a more traditional approach to marketing. Most of the time when people talk about marketing, they are referring to outbound marketing where a company initiates the conversation and broadcasts their message. If you are looking to spread the word quickly about a new product or service, outbound marketing can achieve this very […]

What is Inbound Marketing?

Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating interest rather than showing a product. Inbound Marketing targets potential customers as well as loyal fans. It provides valuable information to consumers who are actively searching for a product to meet their need.  I don’t […]

Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing and Outbound Marketing are in great discussion these days as new entrepreneurs have entered the marketplace. Over the last decade or so, Inbound Marketing has been deemed the new way to market. Out with the old Outbound Marketing approach that doesn’t work. Or does it? To know which is best for your business, […]

What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand […]