How to Help Viewers Understand Your Message – Basic Principles of Design

Whether designing a website or marketing graphic or special event flyer, the art of creating a visual representation of your message can be rather tricky for some.  Designing visual art to communicate your message is simple when you follow these basic principles of design. I’m always researching and learning more about actual design techniques. Looking […]

What is SSL? Do I Need An SSL On My Website?

Coming to a website near you! Secure Safety SSL (Secure Sockets Layer) is the standard security technology used to establish an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and web browsers remains private. Most websites which take credit card payments or ask […]

What is Evergreen Content?

In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) […]

5 Simple Steps to Get Started with Web Design

When it comes to web design, many business owners want to design the website on their own or Do-It-Yourself. In place of competing with them, we want to help them design the best website possible. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details […]

Link Building and SEO

Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link […]

SEO Keywords – How to Use Keywords to Market Effectively

SEO (search engine optimization) and keywords go hand in hand. You can’t have one without the other. It’s the keywords in your web content that search engines use to help people find your site. A website is considered well optimized when it speaks the same language as the traffic it is trying to find. In […]

I Need a Website, Now What?

The first question a web designer will ask is what do you want your website to accomplish. What is the purpose of your website? Other concerns will be why will people come to your site? What are they expecting to find? How to make it easy for them to find it? The answers to these […]

How Much Does A Website Cost? Is It Worth It?

Many business owners see the value of having a website but aren’t sure the cost is worth it. The trick is to find the most cost effective way to ensure your business has a solid presence in the Internet Marketing arena. There are many ways to accomplish this goal without breaking the bank. Knowing the […]

4 Tips to Help Protect Your Website and Keep It Safe from Hackers

We continue a look at how to keep your information safe online and protect it from hackers. Keeping your website up and running is key to your success on the Internet. Knowing some risk factors and having as much protection as possible built into your website will help prevent your site from going down or […]