Is It Really That Important To Optimize My Web Site For Search Engines?

If you want to use your website to grow your business then it is extremely important to make sure your website is properly optimized. More than 80% of all Internet users use some type of browser search to find what they need online. You want them to find you, right?

Search engine optimization is “the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural“, “organic“, or “earned” results” according to Wikipedia.  So what does that mean?  You have to know a little bit about how search engines work in order to know how your website will be listed.  Basically, you have a website with photos, images, and text behind all of this is the program code written in a language devices understand for the Internet.  Companies like Google, Bing, Apple have created programs to “crawl” the Internet and index each word of the code, not your actual website, but the text behind it.  They then give a rank or weight to certain elements they find across the web that have those same words.  So when you type in a search line of words into the Google browser bar, it searches the database Google created from “crawling” for your specific words and brings up the best matches.

The key factor is to remember, Search Engine Optimization (SEO) is never done.  There are many components to SEO.  You can choose to implement everything at once or take them one at a time.  Of course, the sooner the changes are made, the sooner you will see the results you want to see.

These top 5 search engine components are extremely important:

  • Keywords. Keyword research is the first step to a successful SEO strategy.
  • Meta tags. Meta tags still play a vital role in SEO.
  • Content. It’s still king.
  • Link Building. Building links in and out of your website benefit your credibility.
  • Social media. Search engines are now indexing some social media platforms.
  • Product images.  A great way to use some extra content!

Search Engine Optimization takes time and consistency.  Done right, it will last for years to come.  As the market changes, you can make changes with it and help your business continue to play a valuable part in the Internet Market.