Many businesses build a website simply as a tool to publish information on the internet. It is a must for businesses today to gain visibility and brand recognition. However, a website is much more than an advertising tool. Making your website work for you, I mean actually doing some of the work for your business, is another reason to have a solid internet presence. Remember the saying, “Work smarter, not harder.” By automating some of your business processes online, you truly can work smarter, not harder!