Consider using drip content and automatic responses (autoresponders) to help manage the ongoing communication for your business. Email lists are a must to help build a following of clients that want to know more about your products and services, but autoresponders and drip content are the key to keeping your followers engaged in your business.
Direct marketing through e-mail is still a good option for marketing. Think about it. How many spam or junk emails do you receive each day? The truth is, it works, or they would stop. Here’s a fun fact: there are 3x more email accounts than Facebook accounts and 6x more than Twitter. Plus, most anything you do on the Internet requires an email account. Even Facebook and Twitter require an email account!
