How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove¬†that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if […]

What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand […]