Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in knowing their business and may feel they just don’t have the expertise or the resources to allocate to digital innovations. However, in today’s market, it is nearly impossible to hide under a bush and survive. Or in other words, not have some type of ongoing digital presence on the web. It’s not necessary for a small business to be staffed with marketing or online experts in order to begin taking advantage of the many opportunities available. There are a number of ways for business owners to begin to learn about and benefit from online content immediately.