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The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider. Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more social environment where LinkedIn may be more business and professional. Twitter is all about having a voice. Instagram is sharing images and stories while YouTube/Tiktok is video content with entertainment as well as informational.