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Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand of likes and follows, but generates no real leads or sales, would you consider it successful? I’m sure the answer is no. So, how do you know what social media posts actually stimulated more sales or generated more leads?