Choosing the right social media platform for your business can be overwhelming for sure! It requires careful consideration of your target audience, business goals, and the features offered by each platform. Here’s a step-by-step process to help you determine which social media platform(s) is right for your business:
The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider. Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more social environment where LinkedIn may be more business and professional. Twitter is all about having a voice. Instagram is sharing images and stories while YouTube/Tiktok is video content with entertainment as well as informational.
As you struggle with all the ins and outs of posting to all the different social media platforms, you may have figured out that actually sitting down and making a plan might be a good idea. Actually, it’s a GREAT idea! It really is very simple.
People often ask which social media platforms should I use and how often should I post. Honesty, it’s really up to your market. Where are they and how do you communicate your message to them? Social Media includes Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram as well as video content on YouTube, Vimeo or Tiktok. Have …
