SEO, Strategy
SEO (Search Engine Optimization) involves optimizing your website and its content to improve its visibility and ranking on Search Engine Results Pages (SERPs) for Search Engines or Browsers like Google Chrome, Microsoft Bing, Apple Safari and more. There are several key elements of SEO that help ensure it is effective.
Here’s 10 basic elements to help you get started!
Many business owners see the value of having a website but aren’t sure the cost is worth it. The trick is to find the most cost effective way to ensure your business has a solid presence in the Internet Marketing arena. There are many ways to accomplish this goal without breaking the bank.
You have a website and it is getting traffic, but you would like to increase the traffic to your website and improve it’s performance. The simplest way to accomplish this is to begin an SEO (search engine optimization) campaign for your website. Search engine optimization is where you apply simple, focused techniques to help search engines know what is important on your website. It is easy to feel overwhelmed by all that can be done in the search engine optimization process, but let’s keep it simple.
There are 3 key elements in search engine optimization: Keywords,
Meta tags, and Content.
Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy. Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.”
Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in knowing their business and may feel they just don’t have the expertise or the resources to allocate to digital innovations. However, in today’s market, it is nearly impossible to hide under a bush and survive. Or in other words, not have some type of ongoing digital presence on the web. It’s not necessary for a small business to be staffed with marketing or online experts in order to begin taking advantage of the many opportunities available. There are a number of ways for business owners to begin to learn about and benefit from online content immediately.
In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) as well as marketing.
When it comes to web design, many business owners want to design their own website or Do-It-Yourselfers. We want to help them design the best website possible. When your business succeeds, so do we.
Simply put, keywords are the words and phrases that people type into their browser search bar to find information on the Web. Keywords are how the search engines know what you’re all about and who they should send to your website. There really is a science (algorithm) behind what comes up when users search. Understanding keywords and how they impact search …
When it comes to web design, there are plenty of DIYers. Many want to maintain control of their online presence. In place of competing with them, we want to help them be better. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details to keep …
Everyone wants to be listed in the top 3 positions on a Google Search Page. With so much competition for the same spot, how do you improve your chances of being the winner?
Search Engine Optimization or SEO is the method or process of getting your website to the top position on a Google search page. This process helps make your website more user-friendly from the search engine‘s perspective.
Is SEO really needed today? Can’t I just optimize my site and leave it? Isn’t SEO just some kind of marketing tool to get me to spend money? Does it really matter?
These are all good questions. But the myth that search engine optimization is dead is just that – a myth!
It is the single most important element of a website after your product information and yet, the most overlooked.
The single most important element of a website and yet, the most overlooked. When designing a website, many people spend all their time working on the look and feel of their pages, without considering how search engines will look at the site. Just because a site looks nice and feels right, doesn’t mean it is built …
