Choosing a domain name is an important step in establishing your online presence. Why? Because choosing the right domain name can impact your business positively … or negatively. It can influence your SEO scores, help or confuse your clients, define your brand and more. Be sure to take some time when considering what your business domain name will be! Make sure it has the impact that aligns with your online business goals.
Maybe you don’t think your website has any information that is worthy of stealing or being hacked, but websites are often compromised not to steal data, but to gain access to a server. Today many are overwhelmed with the devastation of finding out their website has been compromised and in some cases, key information is lost or stolen. Just like many natural disasters, the destruction of property and loss that occurs is devastating. Having a plan to cope with this type of disaster is helpful even though some things may never be replaced. The same is true of your website and Internet presence.
Many business owners see the value of having a website but aren’t sure the cost is worth it. The trick is to find the most cost effective way to ensure your business has a solid presence in the Internet Marketing arena. There are many ways to accomplish this goal without breaking the bank.
Attracting ongoing traffic to your website is key to your success online. Without traffic, there is no lead generation, no sales and no business. Most anyone can build a website and begin to generate traffic, but how do you create a steady stream of traffic to your website?
Here’s 10 tips on how to keep online traffic headed your way.
As a website owner, do you often wonder if you will ever be hacked? What can you do to prevent hackers? You don’t want to wake up one day and see all of your work altered or entirely wiped out by some crazy hacker?
You have a website and it is getting traffic, but you would like to increase the traffic to your website and improve it’s performance. The simplest way to accomplish this is to begin an SEO (search engine optimization) campaign for your website. Search engine optimization is where you apply simple, focused techniques to help search engines know what is important on your website. It is easy to feel overwhelmed by all that can be done in the search engine optimization process, but let’s keep it simple.
There are 3 key elements in search engine optimization: Keywords,
Meta tags, and Content.
Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy. Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.”
Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in knowing their business and may feel they just don’t have the expertise or the resources to allocate to digital innovations. However, in today’s market, it is nearly impossible to hide under a bush and survive. Or in other words, not have some type of ongoing digital presence on the web. It’s not necessary for a small business to be staffed with marketing or online experts in order to begin taking advantage of the many opportunities available. There are a number of ways for business owners to begin to learn about and benefit from online content immediately.
In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) as well as marketing.
When it comes to web design, many business owners want to design their own website or Do-It-Yourselfers. We want to help them design the best website possible. When your business succeeds, so do we.
Whether designing a website or marketing graphic or special event flyer, the art of creating a visual representation of your message can be rather tricky for some. Designing visual art to communicate your message is simple when you follow these basic principles of design.
Typography is a subtle, yet powerful tool for delivering information to your site visitors. If you are a visual type person, you will notice font types, sizes, and placement on a website. Maybe unknowingly, your eye is drawn to a certain area or sections. This is in part due to the art of typography. If …
8 Tips for Web Typography. What in the world is Web Typography? Read More »
Colors … of the rainbow? What does that have to do with web design? Well, believe it or not, many of us base our feelings, decisions and even purchases based on colors. Marketing representatives of huge companies know this. They spend countless hours branding items with certain colors to make you feel a certain way …
When it comes to web design, there are plenty of DIYers. Many want to maintain control of their online presence. In place of competing with them, we want to help them be better. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details to keep …
Absolutely! You only have a few seconds to make a good impression online, generally, about 3-5. Many don’t pay attention to the file size of the images they upload to their website or blogs. It really doesn’t matter because it resizes to fit the area I need it to complete, right? Right, but what …
Coming to a website near you! Secure Safety SSL (Secure Sockets Layer) is the standard security technology used to establish an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and web browsers remains private.
Everyone wants to be listed in the top 3 positions on a Google Search Page. With so much competition for the same spot, how do you improve your chances of being the winner?
Search Engine Optimization or SEO is the method or process of getting your website to the top position on a Google search page. This process helps make your website more user-friendly from the search engine‘s perspective.
Is SEO really needed today? Can’t I just optimize my site and leave it? Isn’t SEO just some kind of marketing tool to get me to spend money? Does it really matter?
These are all good questions. But the myth that search engine optimization is dead is just that – a myth!
It is the single most important element of a website after your product information and yet, the most overlooked.
The single most important element of a website and yet, the most overlooked. When designing a website, many people spend all their time working on the look and feel of their pages, without considering how search engines will look at the site. Just because a site looks nice and feels right, doesn’t mean it is built …
Web Design is an art of its own. As website developers, we are always researching and learning more about actual design techniques. Looking at the artwork we use and putting some thought into the “psychology” behind using it. Trying to understand how people think and react to design elements is important and can help your web presence be more successful.
