Articles

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How to Survive Christmas in a Small Business

Christmas is an amazing, wonderful, crazy, stressful time of the year, especially you run your own business. Many entrepreneurs have … Read More
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Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing and Outbound Marketing are a great discussion these days as new entrepreneurs have entered the marketplace. Over the … Read More
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Does Image Size Matter?

Absolutely!  You only have a few seconds to make a good impression online, generally, about 3-5.   Many don’t pay … Read More
5 Simple Steps to Get Started with Web Design

5 Simple Steps to Get Started with Web Design

When it comes to web design, many business owners want to design their own website or Do-It-Yourselfers. We want to help them design … Read More
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Search Engine Optimization. What Is It Anyway?

The single most important element of a website and yet, the most overlooked. When designing a website, many people spend all … Read More
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How to Protect Your Online Reputation

The Internet is loaded with information. When we want to know the answer to a question, we simply Google it … Read More
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Competition in Business Makes You Better!

Competition is not a bad thing, in fact, it’s great. Many of us thrive on it and may not even … Read More
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6 Tips to Help Protect Your Website and Keep It Safe Online

Maybe you don’t think your website has any information that is worthy of stealing or being hacked, but websites are … Read More
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How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you … Read More
What is SSL? Do I Need An SSL On My Website?

What is SSL? Do I Need An SSL On My Website?

Coming to a website near you! Secure Safety SSL (Secure Sockets Layer) is the standard security technology used to establish … Read More
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Link Building and SEO

Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There … Read More
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Search Engine Optimization . . . Myth Busters!

Is SEO really needed today? Can’t I just optimize my site and leave it? Isn’t SEO just some kind of … Read More
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What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and … Read More
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Referral Marketing Made Simple

Are referrals to your business a necessary part of your business plan? Is repeat business a key to your success? … Read More
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Competition. Why do we assume it is bad news?

Competition is not a bad thing, it’s good. In fact, it’s great! Many of us thrive on it and may not … Read More
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How to (and Why) Make a Social Media Marketing Plan

As you struggle with all the ins and outs of posting to all the different social media platforms, you may … Read More
What is Evergreen Content?

What is Evergreen Content?

In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever … Read More
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When are The Best Times to Post on Social Media?

The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much … Read More
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4 Tips on How to Protect Your Business Reputation Online

As a business owner, your biggest responsibility is to make sure that all operations run smoothly and you limit risks … Read More
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4 Tips to Help Protect Your Website and Keep It Safe from Hackers

As a website owner, do you often wonder if you will ever be hacked? What can you do to prevent … Read More
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Visual Art for Web Design – How to Help Your Viewers

Web Design is an art of its own. As website developers, we are always researching and learning more about actual … Read More
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10 tips to increase traffic to your website.

Attracting ongoing traffic to your website is key to your success online. Without traffic, there is no lead generation, no … Read More
Make Your Website Work for You (Automate Processes)

Make Your Website Work for You (Automate Processes)

Many businesses build a website simply as a tool to publish information on the internet. It is a must for … Read More
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What is a sales funnel? How can it help my business?

Sales funnels work much like a real funnel works. The top is bigger and can hold a lot of substance … Read More
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Networking – Partnering With Others

What does networking have to do with a website, SEO, or marketing? Well, if you think outside the box a … Read More
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SEO & Keywords – How to Use Keywords to Market Effectively

Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in … Read More
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5 Quick Website Design Tips

When it comes to web design, there are plenty of DIYers. Many want to maintain control of their online presence … Read More
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Simple Ways For Small Businesses To Embrace Digital Marketing Trends

Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in … Read More
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How to Help Viewers Understand Your Message – Basic Principles of Design

Whether designing a website or marketing graphic or special event flyer, the art of creating a visual representation of your … Read More
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How to Pick a Domain Name

Choosing a domain name is an important step in establishing your online presence. Why? Because choosing the right domain name … Read More
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8 Tips for Web Typography. What in the world is Web Typography?

Typography is a subtle, yet powerful tool for delivering information to your site visitors. If you are a visual type … Read More
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What are keywords and why do I need them?

Simply put, keywords are the words and phrases that people type into their browser search bar to find information on the Web. Keywords are … Read More
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Web Design – When to Hire a Professional Web Designer

Most anyone can build a website and make it look nice. There are plenty of online website builders that function well. GoDaddy.com, Wix.com, SquareSpace.com just to name a … Read More
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10 Easy Steps to Being Ranked by Google

Everyone wants to be listed in the top 3 positions on a Google Search Page. With so much competition for … Read More
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What is Inbound Marketing?

Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating … Read More
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SEO – 3 Quick Tips on How to Get Started

You have a website and it is getting traffic, but you would like to increase the traffic to your website … Read More
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How to Know Which Social Media is Right for My Business

Choosing the right social media platform for your business can be overwhelming for sure! It requires careful consideration of your … Read More
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10 Ideas for SEO – Optimize Your Website!

SEO, Strategy SEO (Search Engine Optimization) involves optimizing your website and its content to improve its visibility and ranking on … Read More
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Want to build lasting relationships with your customers?

Consider using drip content and automatic responses (autoresponders) to help manage the ongoing communication for your business. Email lists are … Read More
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What to Post to Social Media as a Business

Not sure what to post on social media? Wondering if you should share something on social media? What if the … Read More
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Email Marketing Made Simple

Direct marketing through e-mail is still a good option for marketing. Think about it. How many spam or junk emails … Read More
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Colors Of The Rainbow And Website Design?

Colors … of the rainbow? What does that have to do with web design? Well, believe it or not, many … Read More
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Social Media – Which One? How Often?

People often ask which social media platforms should I use and how often should I post.  Honesty, it’s really up … Read More
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How Much Does A Website Cost? Is It Worth It?

Many business owners see the value of having a website but aren’t sure the cost is worth it. The trick … Read More
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What is Outbound Marketing?

Outbound Marketing is a more traditional approach to marketing. Most of the time when people talk about marketing, they are … Read More
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