Choosing the right social media platform for your business can be overwhelming for sure! It requires careful consideration of your target audience, business goals, and the features offered by each platform. Here’s a step-by-step process to help you determine which social media platform(s) is right for your business:
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Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if these followers will interact and actually create some type of business that is measurable?
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Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand of likes and follows, but generates no real leads or sales, would you consider it successful? I’m sure the answer is no. So, how do you know what social media posts actually stimulated more sales or generated more leads?
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The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider. Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more social environment where LinkedIn may be more business and professional. Twitter is all about having a voice. Instagram is sharing images and stories while YouTube/Tiktok is video content with entertainment as well as informational.
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Not sure what to post on social media? Wondering if you should share something on social media? What if the reaction isn’t what you expected? Afraid you will offend all your followers with a post? Many business owners wonder what they can share and post on social media. What is appropriate? What is helpful? Is it OK to post a fun picture or share a post from a friend?
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As you struggle with all the ins and outs of posting to all the different social media platforms, you may have figured out that actually sitting down and making a plan might be a good idea. Actually, it’s a GREAT idea! It really is very simple.
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Outbound Marketing is a more traditional approach to marketing. Most of the time when people talk about marketing, they are referring to outbound marketing where a company initiates the conversation and broadcasts their message. If you are looking to spread the word quickly about a new product or service, outbound marketing can achieve this very well. The issue is it doesn’t always translate into actual business, but it can begin to make the viewer aware of a product or service.
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Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating interest rather than showing a product. Inbound Marketing targets potential customers as well as loyal fans. It provides valuable information to consumers who are actively searching for a product to meet their need.
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The Internet is loaded with information. When we want to know the answer to a question, we simply Google it or ask Siri. We assume that what we find is true and, for the most part, it is. But, what if this information isn’t true or helpful to your business?
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People often ask which social media platforms should I use and how often should I post. Honesty, it’s really up to your market. Where are they and how do you communicate your message to them? Social Media includes Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram as well as video content on YouTube, Vimeo or Tiktok. Have
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