Strategy Archives - Page 2 of 2 - Eagles Wing Web Services

Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in knowing their business and may feel they just don’t have the expertise or the resources to allocate to digital innovations. However, in today’s market, it is nearly impossible to hide under a bush and survive. Or in other words, not have some type of ongoing digital presence on the web. It’s not necessary for a small business to be staffed with marketing or online experts in order to begin taking advantage of the many opportunities available. There are a number of ways for business owners to begin to learn about and benefit from online content immediately.

SEO & Keywords – How to Use Keywords to Market Effectively Read More »

In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) as well as marketing.

What is Evergreen Content? Read More »

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Christmas is an amazing, wonderful, crazy, stressful time of the year, especially you run your own business. Many entrepreneurs have a hard time surviving the Holiday rush or slow down. It’s not too late to make a plan and keep your head in the game this Holiday Season. Here’s some helpful advice to survive and thrive during these last days of the year.

How to Survive Christmas in a Small Business Read More »

Whether designing a website or marketing graphic or special event flyer, the art of creating a visual representation of your message can be rather tricky for some. Designing visual art to communicate your message is simple when you follow these basic principles of design.

How to Help Viewers Understand Your Message – Basic Principles of Design Read More »

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Competition is not a bad thing, in fact, it’s great. Many of us thrive on it and may not even realize it. We love sports, music, talent, reality TV shows. Those are all competitions. So, why when it comes to starting a business or trying something new in marketing, are we afraid of competition? Why do we shy away from it?

Competition in Business Makes You Better! Read More »

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Are referrals to your business a necessary part of your business plan? Is repeat business a key to your success?

Referral marketing is a personable method of promoting products or services to new customers through referrals, usually by word of mouth or social media. Many times these referrals are spontaneous but businesses can influence their customers to “pass it on”.

Referral Marketing Made Simple Read More »

Sales funnels work much like a real funnel works. The top is bigger and can hold a lot of substance which filters down into a place where it is needed and used. In sales, something similar occurs. Consider your website or Facebook page has lots of visitors who come and look around.

What is a sales funnel? How can it help my business? Read More »

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Simply put, keywords are the words and phrases that people type into their browser search bar to find information on the Web. Keywords are how the search engines know what you’re all about and who they should send to your website. There really is a science (algorithm) behind what comes up when users search. Understanding keywords and how they impact search

What are keywords and why do I need them? Read More »

Typography is a subtle, yet powerful tool for delivering information to your site visitors. If you are a visual type person, you will notice font types, sizes, and placement on a website. Maybe unknowingly, your eye is drawn to a certain area or sections. This is in part due to the art of typography. If

8 Tips for Web Typography. What in the world is Web Typography? Read More »

People often ask which social media platforms should I use and how often should I post. Honesty, it’s really up to your market. Where are they and how do you communicate your message to them? Social Media includes Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram as well as video content on YouTube, Vimeo or Tiktok. Have

Social Media – Which One? How Often? Read More »

Competition is not a bad thing, it’s good. In fact, it’s great! Many of us thrive on it and may not even realize it. We love sports, music, reality TV shows. Those are all competitions. So, why when it comes to thinking about starting or building a business or trying something new in Internet marketing, are

Competition. Why do we assume it is bad news? Read More »

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Most anyone can build a website and make it look nice. There are plenty of online website builders that function well. GoDaddy.com, Wix.com, SquareSpace.com just to name a few. In three easy steps, you can build a website with most any host available. Buy a domain, pick your hosting plan, and use the online web design tool. These tools provide easy drag and drop features for filling

Web Design – When to Hire a Professional Web Designer Read More »

Direct marketing through e-mail is still a good option for marketing. Think about it. How many spam or junk emails do you receive each day? The truth is, it works, or they would stop. Here’s a fun fact: there are 3x more email accounts than Facebook accounts and 6x more than Twitter. Plus, most anything you do on the Internet requires an email account. Even Facebook and Twitter require an email account!

Email Marketing Made Simple Read More »

Many businesses build a website simply as a tool to publish information on the internet. It is a must for businesses today to gain visibility and brand recognition. However, a website is much more than an advertising tool. Making your website work for you, I mean actually doing some of the work for your business, is another reason to have a solid internet presence. Remember the saying, “Work smarter, not harder.” By automating some of your business processes online, you truly can work smarter, not harder!

Make Your Website Work for You (Automate Processes) Read More »

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Everyone wants to be listed in the top 3 positions on a Google Search Page. With so much competition for the same spot, how do you improve your chances of being the winner?

Search Engine Optimization or SEO is the method or process of getting your website to the top position on a Google search page. This process helps make your website more user-friendly from the search engine‘s perspective.

10 Easy Steps to Being Ranked by Google Read More »

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Is SEO really needed today? Can’t I just optimize my site and leave it? Isn’t SEO just some kind of marketing tool to get me to spend money? Does it really matter?

These are all good questions. But the myth that search engine optimization is dead is just that – a myth!

It is the single most important element of a website after your product information and yet, the most overlooked.

Search Engine Optimization . . . Myth Busters! Read More »

The single most important element of a website and yet, the most overlooked. When designing a website, many people spend all their time working on the look and feel of their pages, without considering how search engines will look at the site. Just because a site looks nice and feels right, doesn’t mean it is built

Search Engine Optimization. What Is It Anyway? Read More »