As a business owner, your biggest responsibility is to make sure that all operations run smoothly and you limit risks. Many business owners turn over their online reputation to other individuals or companies but it is important to understand the benefits of “owning your business” online. Many of the same practices you put in place to protect your reputation and company brand for a storefront should be repeated with your online presence.
Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in knowing their business and may feel they just don’t have the expertise or the resources to allocate to digital innovations. However, in today’s market, it is nearly impossible to hide under a bush and survive. Or in other words, not have some type of ongoing digital presence on the web. It’s not necessary for a small business to be staffed with marketing or online experts in order to begin taking advantage of the many opportunities available. There are a number of ways for business owners to begin to learn about and benefit from online content immediately.
Business owners often have many responsibilities and find it hard to make time for digital content. Their expertise is in knowing their business and may feel they just don’t have the expertise or the resources to allocate to digital innovations. However, in today’s market, it is nearly impossible to hide under a bush and survive. Or in other words, not have some type of ongoing digital presence on the web. It’s not necessary for a small business to be staffed with marketing or online experts in order to begin taking advantage of the many opportunities available. There are a number of ways for business owners to begin to learn about and benefit from online content immediately.
In short, it is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) as well as marketing.
When it comes to web design, many business owners want to design their own website or Do-It-Yourselfers. We want to help them design the best website possible. When your business succeeds, so do we.
Christmas is an amazing, wonderful, crazy, stressful time of the year, especially you run your own business. Many entrepreneurs have a hard time surviving the Holiday rush or slow down. It’s not too late to make a plan and keep your head in the game this Holiday Season. Here’s some helpful advice to survive and thrive during these last days of the year.
Whether designing a website or marketing graphic or special event flyer, the art of creating a visual representation of your message can be rather tricky for some. Designing visual art to communicate your message is simple when you follow these basic principles of design.
Competition is not a bad thing, in fact, it’s great. Many of us thrive on it and may not even realize it. We love sports, music, talent, reality TV shows. Those are all competitions. So, why when it comes to starting a business or trying something new in marketing, are we afraid of competition? Why do we shy away from it?
Are referrals to your business a necessary part of your business plan? Is repeat business a key to your success?
Referral marketing is a personable method of promoting products or services to new customers through referrals, usually by word of mouth or social media. Many times these referrals are spontaneous but businesses can influence their customers to “pass it on”.
Sales funnels work much like a real funnel works. The top is bigger and can hold a lot of substance which filters down into a place where it is needed and used. In sales, something similar occurs. Consider your website or Facebook page has lots of visitors who come and look around.
Simply put, keywords are the words and phrases that people type into their browser search bar to find information on the Web. Keywords are how the search engines know what you’re all about and who they should send to your website. There really is a science (algorithm) behind what comes up when users search. Understanding keywords and how they impact search …
Typography is a subtle, yet powerful tool for delivering information to your site visitors. If you are a visual type person, you will notice font types, sizes, and placement on a website. Maybe unknowingly, your eye is drawn to a certain area or sections. This is in part due to the art of typography. If …
8 Tips for Web Typography. What in the world is Web Typography? Read More »
People often ask which social media platforms should I use and how often should I post. Honesty, it’s really up to your market. Where are they and how do you communicate your message to them? Social Media includes Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram as well as video content on YouTube, Vimeo or Tiktok. Have …
Competition is not a bad thing, it’s good. In fact, it’s great! Many of us thrive on it and may not even realize it. We love sports, music, reality TV shows. Those are all competitions. So, why when it comes to thinking about starting or building a business or trying something new in Internet marketing, are …
Colors … of the rainbow? What does that have to do with web design? Well, believe it or not, many of us base our feelings, decisions and even purchases based on colors. Marketing representatives of huge companies know this. They spend countless hours branding items with certain colors to make you feel a certain way …
Most anyone can build a website and make it look nice. There are plenty of online website builders that function well. GoDaddy.com, Wix.com, SquareSpace.com just to name a few. In three easy steps, you can build a website with most any host available. Buy a domain, pick your hosting plan, and use the online web design tool. These tools provide easy drag and drop features for filling …
Web Design – When to Hire a Professional Web Designer Read More »
When it comes to web design, there are plenty of DIYers. Many want to maintain control of their online presence. In place of competing with them, we want to help them be better. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details to keep …
Absolutely! You only have a few seconds to make a good impression online, generally, about 3-5. Many don’t pay attention to the file size of the images they upload to their website or blogs. It really doesn’t matter because it resizes to fit the area I need it to complete, right? Right, but what …
Direct marketing through e-mail is still a good option for marketing. Think about it. How many spam or junk emails do you receive each day? The truth is, it works, or they would stop. Here’s a fun fact: there are 3x more email accounts than Facebook accounts and 6x more than Twitter. Plus, most anything you do on the Internet requires an email account. Even Facebook and Twitter require an email account!
Many businesses build a website simply as a tool to publish information on the internet. It is a must for businesses today to gain visibility and brand recognition. However, a website is much more than an advertising tool. Making your website work for you, I mean actually doing some of the work for your business, is another reason to have a solid internet presence. Remember the saying, “Work smarter, not harder.” By automating some of your business processes online, you truly can work smarter, not harder!
