Competition is not a bad thing, in fact, it’s great. Many of us thrive on it and may not even realize it. We love sports, music, talent, reality TV shows. Those are all competitions. So, why when it comes to starting a business or trying something new in marketing, are we afraid of competition? Why do we shy away from it?
Competition in Business Makes You Better! Read More »
Are referrals to your business a necessary part of your business plan? Is repeat business a key to your success?
Referral marketing is a personable method of promoting products or services to new customers through referrals, usually by word of mouth or social media. Many times these referrals are spontaneous but businesses can influence their customers to “pass it on”.
Referral Marketing Made Simple Read More »
Sales funnels work much like a real funnel works. The top is bigger and can hold a lot of substance which filters down into a place where it is needed and used. In sales, something similar occurs. Consider your website or Facebook page has lots of visitors who come and look around.
What is a sales funnel? How can it help my business? Read More »
Simply put, keywords are the words and phrases that people type into their browser search bar to find information on the Web. Keywords are how the search engines know what you’re all about and who they should send to your website. There really is a science (algorithm) behind what comes up when users search. Understanding keywords and how they impact search
What are keywords and why do I need them? Read More »
People often ask which social media platforms should I use and how often should I post. Honesty, it’s really up to your market. Where are they and how do you communicate your message to them? Social Media includes Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram as well as video content on YouTube, Vimeo or Tiktok. Have
Social Media – Which One? How Often? Read More »
Competition is not a bad thing, it’s good. In fact, it’s great! Many of us thrive on it and may not even realize it. We love sports, music, reality TV shows. Those are all competitions. So, why when it comes to thinking about starting or building a business or trying something new in Internet marketing, are
Competition. Why do we assume it is bad news? Read More »
Most anyone can build a website and make it look nice. There are plenty of online website builders that function well. GoDaddy.com, Wix.com, SquareSpace.com just to name a few. In three easy steps, you can build a website with most any host available. Buy a domain, pick your hosting plan, and use the online web design tool. These tools provide easy drag and drop features for filling
Web Design – When to Hire a Professional Web Designer Read More »
When it comes to web design, there are plenty of DIYers. Many want to maintain control of their online presence. In place of competing with them, we want to help them be better. When your business succeeds, so do we. When you are creating a website (or hiring a web designer), there are many details to keep
5 Quick Website Design Tips Read More »
Direct marketing through e-mail is still a good option for marketing. Think about it. How many spam or junk emails do you receive each day? The truth is, it works, or they would stop. Here’s a fun fact: there are 3x more email accounts than Facebook accounts and 6x more than Twitter. Plus, most anything you do on the Internet requires an email account. Even Facebook and Twitter require an email account!
Email Marketing Made Simple Read More »
Everyone wants to be listed in the top 3 positions on a Google Search Page. With so much competition for the same spot, how do you improve your chances of being the winner?
Search Engine Optimization or SEO is the method or process of getting your website to the top position on a Google search page. This process helps make your website more user-friendly from the search engine‘s perspective.
10 Easy Steps to Being Ranked by Google Read More »
Is SEO really needed today? Can’t I just optimize my site and leave it? Isn’t SEO just some kind of marketing tool to get me to spend money? Does it really matter?
These are all good questions. But the myth that search engine optimization is dead is just that – a myth!
It is the single most important element of a website after your product information and yet, the most overlooked.
Search Engine Optimization . . . Myth Busters! Read More »
The single most important element of a website and yet, the most overlooked. When designing a website, many people spend all their time working on the look and feel of their pages, without considering how search engines will look at the site. Just because a site looks nice and feels right, doesn’t mean it is built
Search Engine Optimization. What Is It Anyway? Read More »
